This is a "Collections" ad. These gave BRHBA the highest CTR. We rotated 10 images and videos. Each image linked back to the BRHBA website.
This is a carousel ad. BRHBA rotated 2 carousels. (20 total images/videos)
These ads are "display" ads that ran exclusievely on mobile phones to people "in the market to buy." (Mobile Conquesting)
We changed the ads as they got closer to the Parade of Homes dates.
This campaign allowed us to geofence specific neighborhoods.
