If you have a robust email list or have used direct mail campaigns in the past, this just might be the strategy for you.
Determine E-Mail List
If you have a robust contact database, or mailing list, this might be the strategy for you. This is not an email strategy, instead the contact addresses in your database is matched with the IP for that address, and a custom database is created only using the information provided. NDA's are available for confidence your email list will not be traded or sold.
|
Find Household IP
A great alternative to direct mail campaigns! Once your list is created, your ads will be shown to those people, across all devices associated with that name/address. Since your company is familiar to the user, you will come across as a friendly-reminder. Perhaps you added a new service? Have new hours? Or, find people are not responding to your email? This is an excellent option.
|
Ads go to your customers
Unlike other digital strategies, Household IP targeting gives you a new way to reach customers who already know you! And, unlike email or direct mail marketing which can be easily deleted, or thrown away, these ads are served up on cell phones, tablets, and desktops, wherever your customer goes online and offline. This information can be tracked metrically. They can be display ads or videos.
|