Using Amazon targeting data we reach people with your display, video, or OTT ads on Amazon.com, Amazon owned properties and thousands of other websites and apps Amazon has partnered with, across all devices.
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IMDb.com/now Freevee (owned by Amazon) is the world’s most popular searchable database for info on movies, TV, and celebrities with 83 million users.
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Freevee Popular Movies
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So, How Can We Target Your Ads Using Amazon Data?
8 in 10 homeowners are Amazon shoppers.
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1.) Amazon behavior targeting (searches, purchases)
2.) Product Targeting (select certain products and build list from there) 3.) Custom Audience match using client data (your email database) 4.) Amazon retargeting |
Product Targeting: We build an audience of people who have searched, browsed or purchased specific products on Amazon
Amazon vs. Google: Who is winning in the advertising arena? In the Amazon vs. Google debate, there isn’t a definitive winner. While Google claims most of the digital advertising market, Amazon shows exceptional growth and the potential to upset ad revenue, as marketers now plan to increase their Amazon ad spend by 25 percent. ~WebX
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According to WEBX, Users are migrating to Amazon to search. Almost 55 percent of product searches now happen on Amazon, versus Google. A poll of more than 2000 U.S. Consumers confirmed this preference, with 66 percent of participants saying that Amazon is their first stop when looking for a new product, not Google. Companies, including Amazon, have noticed this shift and started adapting their advertising budgets.
