Cunningham Creek Winery’s Paid Social Campaign Drove 20,000 Clicks and Packed Events Year-Round

Cunningham Creek Winery, nestled in Palmyra, Virginia, offers a stunning property, an impressive wine selection, and a packed calendar of events. However, its rural location posed a significant challenge in attracting visitors. Word-of-mouth alone wasn’t enough to fill their tasting rooms and events.

In 2022, Cunningham Creek partnered with us to increase visitor traffic and boost sales. The solution? A robust paid social media campaign on Facebook and Instagram that showcased their offerings, promoted their events, and reached new audiences.

The results were remarkable: nearly 20,000 clicks to their website, over 900,000 impressions, and packed events every weekend—rain or shine.

Digital Ads, Social Media Advertising

Professional Visuals:
While Cunningham Creek already had strong photography and video assets, we encouraged them to invest in additional professional visuals to elevate their campaign. These high-quality images and videos became the foundation of their advertising efforts.

Paid Social Media Campaigns:
We launched a comprehensive Facebook and Instagram advertising campaign designed to:

• Drive traffic to their website and event pages.
• Showcase their property, wine selection, and event lineup.
• Target new audiences who might not have discovered the winery otherwise.

Event Promotion:
Special events were a cornerstone of the campaign. From 5Ks to trivia nights, we heavily promoted their events through targeted ads, ensuring maximum attendance. Campaign creative was updated frequently to keep the content fresh and relevant.

Data-Driven Strategy:
We continuously monitored and optimized the campaign to ensure it delivered results. By analyzing metrics like clicks, event responses, and conversions, we fine-tuned the ads to maximize engagement and ROI.