Mack Morris Heating & Air, a trusted HVAC provider in Charlottesville and surrounding counties, faced challenges with their previous digital agency, including a lack of transparency and underwhelming results. We developed a comprehensive multi-channel digital campaign to boost their website traffic, improve SEO rankings, and drive new business. Over the course of 11 months, our strategic approach delivered impressive outcomes.
Mack Morris Heating & Air Drove Website Traffic by 180% with a Multi-Channel Digital Campaign
When Mack Morris Heating & Air sought clarity and results from their digital advertising efforts, they turned to us to transform their online presence and drive measurable growth.
Mobile Conquesting Ad Set
Overview
Our Roles
Advertising, Graphic Design, SEO
Our Approach
- Mobile Conquesting Ads: Targeted mobile users in key service areas to drive local engagement.
- Meta Advertising Campaigns: Leveraged Facebook and Instagram ads to promote seasonal offers and services.
- SEO Optimization: Conducted a 6-month SEO campaign to improve search rankings and visibility.
- Dynamic Messaging: Regularly updated ad creatives and messaging to align with seasonal promotions and customer needs.
- Performance Tracking: Provided transparent reporting to ensure Mack Morris understood where their advertising dollars were being spent.
Vanessa PritchardAnne, Collean, and their team have been a pleasure to work with. They took the time to understand our needs and created a strategy that aligned with our goals. They are responsive and transparent. They have always been willing to help with any questions we had, making sure we fully understood the strategies they are using. We highly recommend Anne Flinn Advertising!
Results
Our efforts resulted in a 180% increase in website traffic, with over 2 million ad impressions and 20,500 clicks to their website. Additionally, we improved their average SEO ranking from 40 to 12 in just six months, helping Mack Morris attract consistent new business and achieve long-term growth.
2M
Impressions
20,500
Clicks to Website
+180%
Active Web Users
Meta Advertising Set
SEO Campaign: We improved the average SEO ranking from 40 to 12 in 6 months.
Website Traffic “Active Users” up 180% over 11 months.