Young Chefs Academy, a culinary school for kids, sought to boost attendance at their Charleston, SC open house event while increasing awareness of their workshops and camps. By partnering with Anne Flinn Advertising, they launched a highly targeted paid social campaign across Facebook and Instagram. The campaign combined branding, awareness, and event-specific ads with fresh, rotating creative to keep audiences engaged. The result? A packed event, new memberships, and a surge in first-time class attendees.
Young Chefs Academy Increased Event Sign-Ups 155 with a Dynamic Paid Social Campaign
Discover how Young Chefs Academy leveraged a dynamic paid social campaign to drive 14,000 engagements, 1,700 clicks, and 155 sign-ups for their Charleston, SC open house event.
Overview
Our Roles
Advertising, Graphic Design
Our Approach
- Strategic Ad Placement: Ads were designed to run across multiple placements, including Facebook News Feed, Stories, Events, Instagram Reels, and Collections, ensuring maximum visibility.
- Dynamic Creative Rotation: Messaging and visuals were updated frequently to keep the campaign fresh and engaging for the target audience.
- Targeted Audience Reach: Ads were tailored in real-time based on device type, platform (Facebook or Instagram), and available inventory, ensuring the right message reached the right audience at the right time.
- Comprehensive Campaign Management: Anne Flinn Advertising managed the complexities of META’s ever-changing algorithms, inventory, and ad layouts, allowing Young Chefs Academy to focus on their event.
Nancy WhelanSince we began advertising with Anne Flinn Advertising, we’ve seen an incredible boost in our enrollment at Young Chefs Academy! Our workshops have been filling up, camp registrations keep rolling in, and—most importantly—we’re welcoming so many new faces to our culinary classes. Anne and her team truly understand how to reach the right audience, and their expertise has made a huge impact on our business. Highly recommend!
Results
The campaign delivered impressive results, generating 14,000 engagements, 1,700 clicks, and 155 sign-ups for the open house event. The event itself was a huge success, with six new memberships and 15 first-time attendees signing up for classes. Young Chefs Academy saw a significant boost in awareness, enrollment, and community engagement, solidifying the impact of a well-executed paid social strategy.
14,000
Engagements
1,700
Clicks
155
Sign-Ups
Ads are built in real-time based on:
- Device used
- Location ad runs on device
- Platform: Instagram or Facebook.
- Inventory available
It's the combination of all ad sizes that makes our ad campaigns so successful for our clients!
Algorithms, inventory, and layouts change constantly on META. We worry about that so you don't have to!
