We find people. What does that mean? It means we are looking for your prime demo on devices they use, on websites and apps they browse. We don't wait for them to find you, we find them for you and target them with your ads, keeping your business top-of-mind.
The marketing funnel looks like this when it comes to digital advertising:
Too often businesses concentrate excessively on the bottom of the funnel and neglect the top of the funnel, especially in a digital advertising world!
The best campaigns combine ads that target all areas of the funnel, from brand awareness to conversions.
Top Reasons to work with us for your digital advertising:
1. ) Inventory: we work with hundreds of private marketplaces and ad exchanges through our Demand Side Platforms giving us access to 90% of available ad inventory.
2.) Targetability: We have access to thousands of behavioral targeting categories through our partnerships with leading data providers Bluekai, Eyeota, and Lotame.
3.) Safety: We buy brand safe, premium inventory through partnerships with DoubleVerify and other leading ad verification ad companies.
4.) ROI: We track campaign metrics that show Return on Investment like conversions, view throughs, and completion rates, not just clicks and impressions.
5.) Accuracy: Your campaign is run to your specifications with an accuracy that is second to none in this industry; we are hands-on and immediately responsive.
6.) Reporting: We provide you with in-depth monthly reports and insightful reporting metrics to evaluate your digital ad campaigns and review them with you.
7.) Optimization: Every campaign is assigned a Campaign Manager who continuously monitors and optimizes your campaign. No "set it and forget it."
Trends in advertising 2021 - 2024
We don't run cookie-cutter campaigns. We listen to your needs, determine your goals, talk about your budget, and together come up with the best plan.
We are not bound by one platform, such as Google Ads, although we DO run ads on the Google Ad Network. We can run ads on almost ANY platform that accepts advertising. This allows advertisers (you) to reach anyone, on any device!
Clients can have access to their portal for live tracking. Clients can bring their Google Analytics into the mix for additional real-time reporting. Campaigns can change quickly as needed for messaging, or optimization.
Businesses can no longer shy away from creating and running video content. There are more places than ever to run video now, and it's where the digital advertising landscape is moving for best ROI.
Q: Who designs the campaigns? Who comes up with the content?
A: We have a team of designers available for ALL types of ads, from professional video production to ads created from available client content. We pair the right team with your brand and have meetings to discuss which direction works best for your desired results, and works in your available budget.
Q: Who comes up with the messaging?
A: If you're looking for a complete brand over-haul, we can partner you with incredible design-houses to help you develop the right brand statement. If you have an existing brand, or use manufacturer messaging and want to use social media to get messaging out for events, brand awareness, or call-to-action campaigns, we will create that messaging for you in-house.
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