The modern consumer journey involves these and more:
Word of mouth, streaming audio, digital ads on mobile phones, audio ads in a car, or out-of-home (OOH) ads, sports programming on TV, streaming shows on Smart TV's, live in-person events, reading news articles, and social media accounts.
Shake off the old, and start to understand and embrace the NEW ways potential customers engage in your brand, learn about you, and share that information with their friends and family.
We will sit with you and look over all of the ways you're touching your customers, from awareness to service and loyalty expansion. Where do you need to focus your time, energy, and budget? What areas are strong, and what need help?
Advertising and how we consume media is constantly evolving! World's first TV advertisement broadcast in 1941: It was for Bulova watches, for which the company paid anywhere from $4 to $9 according to various reports. Both the Bulova logo and slogan 'Bulova Watch Time' were prevalent but that was as far as it went.
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