Determine Geography
Where do you want the ads to run? In your location, or somewhere across the state? Do you want to geofence competitors or businesses that have customers like yours? We start with the overall geography, then layer in the geofence locations. Geo‐Fencing is when we target people in REAL TIME WHILE AT a competitor, business or specific locations or brand name businesses and try to serve them the client’s ads.
Geo‐Retargeting is when we continue to follow and target people who HAVE BEEN to a geo‐fenced location you specify (i.e. a competitor’s location, an event, etc.) and serve them the client’s ads. Learn More |
Demographic and Behavior
Who are we targeting? What is their demographic profile, such as age, gender, household income, etc. We ask, what do they like to do? What are their "behaviors" (Outdoorsy, Loves Sports, Healthy lifestyle, In-Market to Buy Home, In-Market to Buy Car, etc.) We have thousands of categories!
Address Targeting is when we target households from a list that the client provides, and serve people at those addresses, ads when they browse online and in apps. Address Retargeting is when we continue to follow those people who we are Address Targeting, after they leave their homes, and serve them the client’s ads Learn More |
Targeted ads are delivered
We find your customers based on Online and Offline behaviors:
Online Behaviors – this is targeting people who HAVE RECENTLY SHOWN a certain on‐line behavior or are in a certain type of demographic in the last 30‐90 days. Offline Behaviors: showing ads to people who HAVE RECENTLY BEEN TO a certain location, brand name store or type of business or event in the last 30‐90 days. Learn More |