Top 2 areas for growth in in 2021 are Streaming/OTT and Mobile Marketing.
If OTT isn’t part of your marketing mix, it should be. With 25% of total TV viewing now being streamed, this is a growing opportunity! 50% of advertisers said they were going to increase their OTT spend. This strategy is mainly used for branding and awareness.
Mobile Marketing. We call this Mobile Conquesting. With nearly 80% of US adults owning a smartphone, being able to reach your target audience is pretty easy to accomplish these days. Mobile Conquesting is always advancing the technology it offers to reach consumers.
One of the latest advancements is called Cross Platform Targeting. Cross Platform Targeting allows us to follow people that have been served an ad on their mobile device (whether they have clicked on it or not) when they go on to other digital ad platforms and get served other types of ads such as Display Ads, Native Display Ads, Facebook/Instagram Ads, Video Pre-Roll Ads, and Social Mirror Ads. Cross Platform Targeting will help with conversions on the advertiser’s website because it reaches those people on all devices. Remember, on Mobile campaigns, you see fewer conversions on the advertiser’s website due to people’s fast paced actions on their mobile. But, showing the ad on all devices allows people the time to convert, especially from desktops and laptops.
Another capability of Mobile Conquesting is the ability to track on-site visits. In-Store mapping is the most granular polygon layer, serving to precisely map the outlines of the business or point or interest. Being able to track on-site visits from people that have been served your ad gives you an instant idea of the ROI you’re receiving from your digital campaign. And, with a 94.4% accuracy rate (3rd party validated) it’s data that you can trust.