Local Charlottesville area Monticello Wine Trail winery digital advertising case study.
Our social media paid ad campaign drove nearly 20,000 clicks to website from Feb 2023 to Dec 2023
CASE STUDY: Large winery with many activities and events, located in a rural county in Virginia
This ad drove 4,300 clicks to website. The CTR was 6.94% ~ Compare to Facebook average CTR of .99%
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This spring video ad drove 2500 clicks to website at a CTR of 4.88% ~ Compare to a Facebook ad average of .99%
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This ad launched in February 2023 and drove over 2,000 clicks to website with a CTR of 3.74% ~ Compare to a Facebook ad average of .99%
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We continuously run event postings as ads in our campaigns. A few highlights:
Strategy: Facebook and Instagram PAID campaign, serving 60,000 impressions per month.
Notice how the graph changes by the week/month. (Blue bar = impressions, Yellow line = actual CLICK)
This is what an healthy ad campaign looks like. People's interests change based on the weather, holidays, and time of year. What is important is that graphic design and messaging changes often enough to keep the interest of the potential customer, and, that the business never goes away at any point during the year.
This is what an healthy ad campaign looks like. People's interests change based on the weather, holidays, and time of year. What is important is that graphic design and messaging changes often enough to keep the interest of the potential customer, and, that the business never goes away at any point during the year.