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  • Home
  • Marketing Services
    • Amazon Targeting
    • Mobile Conquesting
    • Facebook and Instagram
    • Native Display
    • Native Video
    • OTT & Video Pre Roll
    • OTT
    • Streaming Audio
    • Household IP targeting
    • Pay Per Click
    • SEO & Reputation
  • Design and Creative Work
    • Ad Samples
    • Video
  • About
  • Contact
  • Blog
  • Lovingcup

Behavioral Targeting

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How do you know what someone's behaviors are online? How do you find them?

Every time we get online, either on our phones or on our desktops we are tracked. That might sound "creepy" but it's also marketing gold and the way businesses can get closer and closer to their target customer every day.

Mobile phones develop their own "bucket" of information every time they are turned on. Information is gathered not only from online behavior (like, what websites we visit) but by offline behavior, like, where we go, say, to a big box store, a fast food restaurant, or a sporting event. Every phone is then put into a "bucket" such as: this person on this phone "likes to garden", "likes sports", is an "outdoor enthusiast", etc. On desktops, the buckets are similar, but different, and they're based on the websites they visit and the links that are clicked in articles and apps.

Here's a look at a few "behavioral categories" your customer might fit into. There are thousands of categories for EVERY industry! With experience advertising for thousands of companies in a variety of industries, our tech gurus will know exactly what behavioral characteristics are working best in every industry across the country, and will help advise you. Here's a snapshot of some demographic and behavior targets:


Estate Planning
Ethnicity by type
Events & Tickets
Exercise Enthusiasts
Eye Care Products
Families with Kids
Farming and Agriculture
Fashion & Beauty
Fast Food Enthusiasts
Financial Business Decision Makers
Financial Services
Foodies/Cooking Enthusiasts
Frequent Travel
Furnishings, Houseware & Decor
Gambling
Garden Equipment & Supplies
Golf Fans
Gourmet & Specialty Foods
Grandparents
Green Living
Gym Goers
Healthy Living
Heating, Ventilation & Air Conditioning
Household Income by $
High School
Hispanics or Spanish Speakers
Home & Garden
Home Audio & Video
Home Decor
Home Improvement

New Parents
Newly Engaged
Office Supplies
Oral Care  
Organic & Natural Foods
Outdoor Enthusiasts
Fishing, Hunting
Parents  by age of kids
Parties & Celebrations
Primary Residence - Owns
Primary Residence - Rents
Real Estate
Restaurants & Dining
Retail / Fashion Shoppers
Shoes and Footwear
Small Business Decision Makers
Spirits/Liquor - by Brand
Sports Apparel & Active Wear
Sports Fans by type
Tax Services
Tech Enthusiasts
Tennis and Racket Sports
Time at Primary Residence by years  
Tobacco Products
Travel by type
US Military
Wedding
Wine and Winery
Women's Clothing
Yoga / Pilates
Young Executives
Young Professionals

Affluent Shoppers
African American
Age/Gender Demos
AC/Heat-Service/Rpr
Amusement Parks
Apartment Rental
Apparel -Retail
Appliances
Arts Lovers
Asian
Asset Management
Attorneys
Auto Stereo Equip
Automotive Dealers
Automotive Repair
Baby Accessories
Banks
Bar/Pub Goers
Bathroom Remodel
Beauty Salons
Beer & Ale-Retail
Big Box Shoppers
Big City Moms
Boat Dealers
Bridal Shops
Business Travelers
Cabinets
Camps
Hunting Apparel
In-Market For Auto
In-Market For Furniture
In-Market Luxury Auto
In-Market Mattresses
Job Listing Service
Junior Colleges & Tech
Kitchen Cabinets
Landscape Supplies

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