SEO and SEM Services in Charlottesville Virginia - Anne Flinn Advertising Helps Your Business Get Found Online
SEO is the process of optimizing a website to rank higher in organic (unpaid) search results. It involves keyword research, on-page optimizations, content creation, and technical improvements to help a site appear naturally in search engines like Google.
SEM includes paid search marketing, primarily through pay-per-click (PPC) advertising, such as Google Ads. With SEM, businesses bid on keywords to have their ads appear at the top of search results, gaining immediate visibility.
In short, SEO builds long-term organic traffic, while SEM provides instant visibility through paid ads. Many businesses use both for a balanced online marketing strategy.
SEM includes paid search marketing, primarily through pay-per-click (PPC) advertising, such as Google Ads. With SEM, businesses bid on keywords to have their ads appear at the top of search results, gaining immediate visibility.
In short, SEO builds long-term organic traffic, while SEM provides instant visibility through paid ads. Many businesses use both for a balanced online marketing strategy.
SEO (Search Engine Optimization) is a bit like magic: we know it happens, but we can't see it happening. We think we can see it by the keywords on our website, or because our website is "nice"... and yet... SEO all happens in the world of web spiders, and what we see is just a part of it.
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Think of SEO as a foundational expense, not a recurring expense. With the explosion of Artificial Intelligence, SEO should be left to the professionals to handle! Don't skimp or go with an unknown entity to handle this VERY crucial area for your business.
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We recommend a one-time audit to evaluate where your company really stands, and then take it from there if you need a full SEO campaign. Our SEO campaigns typically run 6 months as a full service, then we roll into a maintenance mode.
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SEO includes: Website designs or updates, Content on site, Site Optimization, Keyword research, Traffic monitoring, so much more.
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Getting ranked organically on the first page of a search engine results page for keywords related to your business is hard to do. Google uses over 200 factors in determining search listing rank, that break down into three broad categories: Relevance, Distance, and Prominence.
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Relevance: You can impact this.
Distance: Google calculates this. Prominence: We can impact this. |
