Nelson 151 - Creative
- Provide approved images (we can edit)
- Look for images that work in vertical format and "tell a story" in one image.
- Decide what overall message will be (in this example it is Branding of 151)
- Decide where the Link-to will go.

Nelson 151 - Targeting
- What is the MAIN geo we are targeting? (keep budget in mind. A $1500/mos budget will get you an Albemarle & surrounding area size coverage.
- We have a list of behaviors for targeting so we do not need to rebuild this list.

Measuring Success: what is "success" to you?
What we can measure:
- Clicks on ads
- Traffic to website, new users, conversions

What you can measure:
- New customers

Nelson County Social Mirror Examples: