CLIENT: NELSON COUNTY TOURISM
We were instrumental in finalizing the logo for this campaign. It originally had elements that were not indicitive of "Dark Skies" (i.e., the moon) so we encouraged client to redesign logo. Notice how it works perfectly with the Nelson County Logo/Virginia Is for Lovers logo. The concept for tying this together for a cohesive look came out of our agency. We do a lot of little things for clients that are not easy to measure!

"Dark Skies" was an exciting new tourism initiative out of Nelson County that had never been done in Virginia before. It became a highlight of the year for Virginia Tourism.

This was a 10 month campaign. We ran 80,000 impressions per month to Northern Virginia to drive stay-over traffic. The results were impressive!

Our social campaigns run across all areas of Facebook and Instagram - from Stories to Newsfeeds & more.

Nelson County Tourism engaged with local businesses in Nelson County to participate in "Dark Sky" events, creating a sense of community and increasing the reach of the campaign.

It was important that Nelson County Tourism had a landing page that synced up with the advertising. They did a great job keeping the page up to date with the campaign and helped them measure the success.

These campaigns were the brainchild of Maureen Kelley, Dir Nelson County Tourism, and launched along with the incredible team members: Lisa McCade, Wendy Gray, Wil of Mountain Laurel Studios, & Kendra Dunn, who worked on them through out the year.