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We partnered with Anne Flinn Advertising for a new initiative which was an interactive game which incentivized visits to Nelson County. We couldn't have been more thrilled with the results of the advertising campaign, but most of all, the partnership we developed in terms of trust and consistent results with their advertising team is unmatched in all of our years working with marketing and advertising groups across Virginia.

Maureen Kelley

Economic Development Director

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Nelson County, VA

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This campaign promoted a "Gamefied Trail" for Nelson County. Our benchmark was 110% better than average gamified trail campaigns!

Click video to see entire report!

Click video to see entire summary report!

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Eat. Drink. Love had been in the Virginia Tourism asset library for a long time. The concept of tying it together with the Nelson County Gamified Trail came out of our agency. Virginia Tourism was thrilled to see it was used for this campaign.

Virginia Tourism Logo

Logo modified for Gamified Trail

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