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"Anne Flinn Advertising exceeded our expectations with their marketing and advertising efforts for the 2024 Parade of Homes. Their creativity and dedication helped us achieve a record number of visitors, making the event a huge success!"

Jenny Tapscott

Executive Director

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Blue Ridge Home Builders Association

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CHALLENGE: We were brought on as the BRHBA "Agency of Record" for the Parade of Homes, an annual fall event. Each year there had been a decline in attendance, which could be attributed to many reasons. One of which was our belief that having individual outlets (TV, Newspapers, Magazines, Social Media posts, Digital Ads) each create their own ads created a lack of brand unity, which made it hard to the message to be noticed. Here is what we did for them, which - for the first time in several years - grew in-person attendence!

We created consistent content and messaging so the ads would be noticed from phones to magazines.

We added something "fun" to help change the message along the way to prevent ad fatigue and drive attendance.

We added video content using a BRHBA spokesperson. Kate added that personal element to the campaign!

We placed ads in: Newspaper, Magazine, Websites, and targeted ads, but no matter where they ran, the viewer developed brand and event awareness.

We changed out Kate's message as the dates got closer:

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We ran a robust META Advertising (paid) campaign. These allowed us to showcase the videos across desktops and mobile devices, on Facebook and Instagram. This was a paid campaign, not an Organic Posting or Boosted Posts campaign. These campaigns will run over 13 different versions of the ads, built in real-time, across Facebook & Instagram, in Stories, Reels, Newsfeeds, on Mobile, Desktop, and Tablet.

Click on the individual video files to see how the ads looked "in realtime" across META

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I've had the pleasure of working with Anne for two years on a marketing campaign for a public facing event. Anne is not only extremely knowledgeable about digital marketing, but she also takes the time to explain to her customers exactly what they are receiving and how it benefits their business. After a meeting with Anne Flinn Advertising you feel confident in both her expertise and your newfound knowledge on all aspects of your campaign. She is extremely responsive, answers any questions you may have thoroughly and promptly and also provides excellent feedback and analytics that you can share with your business partners to solidify your return on your investment. I would absolutely recommend working with Anne Flinn Advertising for any of your marketing and advertising needs.

Jenny Tapscott

BRHBA

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Marketing Director

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