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The ad campaign drove ~ 20,000 clicks to the Cunningham Creek website in 10 months!
Here's how... |
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Original Goal 2022
Increase visitor traffic and winery sales at a rural winery that is off the beaten path.
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How it started
When we met with Cunningham Creek Winery in 2022, they were primarily looking to increase traffic to their winery. Their line-up of events, their property, and their wine selection was impressive. The struggle was not in what they were offering, it was in their location. Cunningham Creek is located in Palmyra, Virginia, somewhere between Richmond and Charlottesville, and way off the beaten path. Word-of-mouth could only do so much. They knew they needed some help.
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Our Steps
They had some good photography and video to start, but we encouraged them to hire a professional to get a few more good images to work with. We made some recommendations on their website, but for the most part, this was already well done and well maintained. Their social media pages were also kept current, so we didn't see a major need to get involved with their organic posting.
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We recommended that they run a robust Facebook and Instagram paid campaign. This campaign would find new customers, showcase all they had to offer, and advertise their event schedule including special events. We'll let the numbers tell the story!
Campaign creative changed out frequently!
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We always promoted special events heavily.
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Running Events as part of the Facebook campaign was a huge part of the success of the campaign.
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Some of their biggest event responses were for:
5K Green Dogs Unleashed: 516 clicks, Harvest Fest: 607 clicks, Drop-In Book club: 461 clicks, Music Bingo: 392 clicks, Team Trivia: 279 clicks, Paint Your Pet: 233 clicks |
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