What is Pay Per Click (PPC)? Showing your text ads on the Google Search Engine Results Page when a user searches keywords related to your business, across all devices.

Your search ads can appear in one of the top 4 positions at the top of the search results page or one of the bottom 3 positions at the end of the page; you pay when someone clicks on the ad.

You can choose from 3 types of Google search ads: Responsive, Dynamic or Call ads. You only pay when someone clicks on your ad.

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We can track when someone sees your ad, comes to your website and THEN does an additional action like:

- Filling out a “Contact Us” or “Get Quote” form
- Clicking to a certain page of your website that you want to track (inventory/services page, info page, etc.)
- Downloading a Service Dept coupon
- Scheduling a test drive on the website
- Registering for a newsletter or offer
- Filling out a Trade-In Estimator
- Filling out a Finance Application
- Clicking on a specific button on a page
- Clicks on the Live Chat box to initiate a chat
- Clicking on the menu/header pages on your website

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In theory, PPC makes sense: the people clicking are actually interested in your company. As a Forbes article states, "With Google Ad Words you're paying for clicks. That wasn't a problem a long time ago when rates were more reasonable, you know, pennies, instead of dollars. The problem nowadays is a business is dropping $5 or more per click to get people to visit their site. Sure, that may increase visitors because you're appearing at the top of the Google search page, but it's not guaranteeing customers. Some clicks can be as high as around $60 range per clicks."

If your company operates in an obscure industry, the cost to get to the top of PPC may not be very high. But, for most companies, there are many other competitors also bidding for space for the same keywords. Instead of paying pennies for each click, you might find yourself spending tens if not hundreds of dollars just to get a click.

Are you a Google expert?

Do you have time to monitor a Google campaign as often as needed to be successful? We do.
Do you know how to increase your Quality Score and Ad Rank? We do.
Are you doing the research to determine the BEST keywords to bid on? The correct copy to use? We do.
Are you making adjustments, optimizing for the best results? We do.
Are you reviewing competitive performance and how campaigns runs during certain hours and days of the week? We do.
Do you have the tools to facilitate bid management, competitor analysis and campaign optimization? We do.
Do you monitor negative keywords to maximize budget? We do.
Do you optimize budget so that ad impressions run evenly? We do.
Are you bidding higher on keywords that drive conversions? We do.
Do you optimize for calls with Call Ads? We do.
Are you using the ad formats that get the most real estate? We do.
Do you know what the difference between Responsive and Dynamic Ads and what bidding strategies to use for each? We do.