Case Study: Charlottesville Client

Background: My Charlottesville area local client wanted to move away from traditional media and into a variety of digital strategies. This local digital campaign targeted potential customers on and off social media, using photography, animated GIF display ads, and video content.

The client chose:
Mobile Devices using Geofencing
Video advertising using Video Pre Roll
Facebook & Instagram using Collections Ads, combining video and photography
Social Mirror Ads which are display ads that look like social media ads

Metrics after 1 week:
Social Mirror using Artificial Intelligence: 30,000 impressions served, 83 clicks, .28%ctr
Video Ads using Artificial Intelligence: 17,000 impressions served, 77 clicks, .46% ctr
Social Mirror using Behavior targeting: 15,000 impressions served, 40 clicks, .26%ctr
Video Ads using Behavior targeting: 13,000 impressions served, 34 clicks, .25%ctr
Mobile Ads using Behavior targeting: 9,000 impressions served, 95 clicks, 1.08%ctr
Mobile Ads using Geo-Fence Retargeting: 9,000 impressions served, 71 clicks, .81%ctr
Mobile Ads using Geo-Fence targeting: 9,000 impressions, 80 clicks, .91%ctr
Facebook Event Response: 6,000 impressions, 210 clicks, 3.34%ctr
Facebook Premium targeting (video/photo): 6,000 impressions, 540 clicks, 8.91%ctr
Facebook Premium re-targeting: 600 impressions, 23 clicks, 4.12%ctr