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  • Marketing Services
    • Amazon Targeting
    • Mobile Conquesting
    • Facebook and Instagram
    • Native Display
    • Native Video
    • OTT & Video Pre Roll
    • OTT
    • Streaming Audio
    • Household IP targeting
    • Pay Per Click
    • SEO & Reputation
  • Design and Creative Work
    • Ad Samples
    • Video
  • About
  • Contact
  • Blog
  • Lovingcup
  • Eat. Drink. Love. Trail

Case Study: Charlottesville Client

10/3/2021

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Background: My Charlottesville area local client wanted to move away from traditional media and into a variety of digital strategies. This local digital campaign targeted potential customers on and off social media, using photography, animated GIF display ads, and video content.


The client chose:
Mobile Devices using Geofencing
Video advertising using Video Pre Roll
Facebook & Instagram using Collections Ads, combining video and photography
Social Mirror Ads which are display ads that look like social media ads


Metrics after 1 week:
Social Mirror using Artificial Intelligence: 30,000 impressions served, 83 clicks, .28%ctr
Video Ads using Artificial Intelligence: 17,000 impressions served, 77 clicks, .46% ctr
Social Mirror using Behavior targeting: 15,000 impressions served, 40 clicks, .26%ctr
Video Ads using Behavior targeting: 13,000 impressions served, 34 clicks, .25%ctr
Mobile Ads using Behavior targeting: 9,000 impressions served, 95 clicks, 1.08%ctr
Mobile Ads using Geo-Fence Retargeting: 9,000 impressions served, 71 clicks, .81%ctr
Mobile Ads using Geo-Fence targeting: 9,000 impressions, 80 clicks, .91%ctr
Facebook Event Response: 6,000 impressions, 210 clicks, 3.34%ctr
Facebook Premium targeting (video/photo): 6,000 impressions, 540 clicks, 8.91%ctr
Facebook Premium re-targeting: 600 impressions, 23 clicks, 4.12%ctr

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